Explainer Video – Videos, that make you business
Explainer Videos are important for your business. They take complicated ideas, simplify them with straightforward language.
Video has emerged to become the most preferred choice
for users and is proven to be more interactive and engaging.
They will explain your service or product easily.
These videos are often placed on a landing page or a product page
and have become extremely popular.
It can help you to get maximum exposure
when shared on social media along with
50% higher ranking on Google.
These videos hike up the conversion rates
on your website and turn your viewers
into loyal customers by adding video content on your site.
Some sites reported conversion rate increase
by 144% after including an explainer video of their website.
Types of Explainer Videos
Live Action: A non-animated promotional video explaining your business’s product or service. Live action videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant, or consulting group. Having flesh and blood people in your explainer video can create an emotional connection for viewers, as we connect easier to other human faces. However, live action means you are confining yourself to the real world – no magical unicorns whose enchanted horns can back up your data.
Animated: The most popular type of explainer video, animation is often the preferred format for explaining services or intangible tech products like software. Some services involve few, if any, physical objects, making live action an unrealistic option. Animated explainer videos allow for more creativity, and are easier to edit or update when you want to make future adjustments.
Whiteboard: In a whiteboard video, a hand is drawing the explanation on a whiteboard and then erasing it. This format of video has become popular due to its ease of operation and low cost, making it one of the cheapest types of explaining video to create.
Kickstarter: A kickstarter video isn’t so different from a regular product or service explaining video, although they do tend to be longer.
Whether you want to sell, explain, or inspire – we can help. Video Editing Toronto and Canada-wide Service.