Video Marketing on Social Media
Video marketing content has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 4,950,000,000 video views daily. Snapchat alone fuels more than 10 billion video views every single day!
What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. You need resources, equipment and video editing skills.
We’d love to help remove those barriers so you can give social video a try!
We’ve put together a list of everything we’ve learned over the past few months about creating video marketing content on a budget, the importance of video marketing, and how it fits into your content strategy moving forward. By the end of this article we hope you’ll have everything you need to begin creating engaging videos today! Social media content is everywhere, so take advantage of it.
Why Video Marketing Content Is So Valuable
In addition to the hundreds of thousands of hours that people spend watching videos each day. YouTube reaches more 18-49 year-olds than any broadcast or cable TV network. YouTube does all this with just mobile traffic! (The above stat doesn’t include desktop visits.) After watching a video, 64% of users are more likely to purchase a product online. Conversions may increase by as much as 80% with a video on a landing page. Visitors spend 88% more time on a website that includes video. Marketing on social media works.
Marketing Strategy for Each of the Big 5 Social Channels
In the next articles we will go through the most important tips for creating video on Facebook, YouTube, Snapchat, Instagram, and Twitter.
Naturally, video strategy has evolved on each of the various social media platforms over the years. That’s why we’d love to briefly cover all five major players when it comes video content creation and posting strategy – better preparing you to create awesome videos tailored to each specific channel.
At Gift Video Production, we offer professional video editing services Canada-wide. If you are up for the challenge to shoot your own footage, we will bring them to the next level. Quality video marketing content for your business. Editing Video Online.