Types of business videos

Business Videos

Video for business is a must-have for thriving companies. Get yours growing with stunning business videos. Lets look at the basic types of marketing & company videos:

Intro Commercial

Well-known and often underused, that the intro to the business video is short, 5 minute or less. This homepage introduction that tells who you are, what you do and why customers should care. This can be done using a narrative in a commercial loaded with lots of movement shots: of the shop floor, the office, and products, a talking head of the CEO to a blank camera, or use the third party perspective of a genuine video interview.

Product Demonstration

Specific to demonstrable product or services, especially ones that move, like machinery, toys, electronic devices, and, considering the medium, software. These again should not run on too long but may be longer than an introductory commercial. A software-based demo may take up to 8 minutes, but you should be able to say it in less time than that. When it comes to demos, in some cases less is more. Most often either a narrative led demo showing only merchandise or a spokesperson paced demo (think QVC or Home Shopping Channel) works the best. Just make sure to show the BEST features of your product and lay out consistently (3x) how this resolves an issue for your prospects.

Technical Skills

This is very similar to a product demo and works best for manufacturers, specifically those in developed countries. Trying to demonstrate superior technology will actually cost less money or offer better quality product for a prospect engaging them with an arrangement for ongoing services. Machine shops and laser houses prefer this stuff, showing automated machinery cutting steel while a dude with a hardhat and safety specs manages the process. This can run 5-10 minutes max. The key here is, making sure that your capability really is something memorable and that your business video captures its originality.

Company Spotlights

This is more of a tug on the heartstrings video that spotlights either what your company has accomplished that is remarkable or what your staff members have done for your company. When discussing employees, the old Employee of the Month style heading adds a nice human factor. It also speaks to what your company values in its people, and that can make a big difference to customers with the same value system. For these types of videos, keep them short (2-4 minutes) and keep them recent, specifically for the employee notoriety videos. An Employee of the Month surmises that next month, we’ll see a new one.

Video Landing Page Combination

These are purposed to be hands-free on the part of the vendor of a product or service. It implies, don’t call me, take the steps explained on the video. That means enter your email address to get something for FREE for permission to advertise to you immediately! Video landing pages are just like text-only sales landing pages. They contain long-form videos, with Squeeze Pages (get the email address) videos varying from 3-7 minutes. Sales Pages running all the way up to 30 minutes (that is too long in my opinion, with 10-12 being adequate). The most important stuff here: curb options to only this with no other on-page distractions. Add several calls to action to the viewer.


Video dialogues work well for any company that wants to put a human face on its product. They work incredibly well when your business has these three characteristics:

  1. No physical product– That’s right consultants, lawyers, accountants, advisors and anyone else providing professional services, I’m looking at you. You sell intellectual property and that is difficult to show by showing a video shot of your report (although you can show results charts, but the people who can use this tactic the most, financial advisors, usually have rules preventing it).
  2. Trust is the key to business– Same group, right? If you’re an attorney, how can you start to break the trust hurdle down without ever meeting someone? Show some face time with the 3rd party credibility that comes from being interviewed.
  3. Sameness in Brand– If you look at your competitors’ websites and they look like yours does– professional yet non-distinguishable– you’re a good prospect for a video interview to set yourself apart. Again, this is why professional service firms fall so nicely into video interview prospects.

Real Estate Videos,  Restaurant Videos,  Corporate Videos  and more.

Whatever your business size and business needs, if you shoot, we’ll edit. Need a good company video?

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