Vertical Video

A vertical video is typically recorded with a smartphone, held vertically, producing an image that is taller than it is wide. It thus sits in opposition to the multiple horizontal formats normalized by tvs and computers.

Vertical video has historically been shunned by professional video creators because it does not fit the aspect ratio of established moving image forms, such as film and television, as well as newer web-based video players such as YouTube, meaning that black spaces appeared on either side of the image. However, the popularity of mobile video apps such as Snapchat which use the more mobile-friendly portrait format, have led to an increase in the production of vertical videos by advertising companies.

For a long time recording and uploading video with the camera held vertically was looked upon with ridicule. It produces big black bars either side of the picture and a narrow viewing angle, so not appealing to viewers. But times are changing. People naturally hold their phones vertically. Obvious, but important.

Rather than looking upon vertical video as a negative, social networks — even YouTube — are embracing the format. They won’t be able force people to film in landscape mode.  (Without really annoying them as YouTube used to do). So why not make the viewing experience as optimum as it can be? And while many social media platforms are now vertical media friendly (Facebook, Instagram, Snapchat, Twitter  and even YouTube), TV remains horizontal. So, if you would like to optimize your already existing vertical video to watch it on TV, there are ways to improve.

Watch this proposal video, that has been recorded vertically with a phone.

Take a look at the first picture. This is what a vertical video looks like on a typical tv or computer screen. The black bars fill up the remainder of the space, which is not very appealing.

Now, take a look at the second picture. Here, we made some visually more appealing adjustments, touch-ups.

Read next: Steady handheld videos without tripod


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