Restaurant Video Marketing
The idea of creating videos to market your business has been around for a while. What has changed is the importance of incorporating videos to your social media strategy and what platforms you share them on. Video marketing is the use of videos to promote your restaurant and services, reach a wide audience, and boost engagement on your social media channels. It’s also a cost-effective way to reach customers and stay ahead of competitors.
If you think a promo video for restaurant isn’t the right strategy for you, research shows you should think again:
- 76% of adults surveyed say they’ve visited, after watching a restaurant marketing video.
- Millennials (18-34) are most likely to respond favorably to restaurant video marketing, with 85% of them saying they would eat at the restaurant, if the video appealed to them.
- 56% of millennials name video as the most engaging content type available on the web today.
- 50% of the adults surveyed find videos more engaging than other content forms.
Here are some ideas for shooting videos for your next restaurant promo:
Interview Your Chef
Other than the owner, the chef is one of the most important people in your restaurant. The menu and the taste of the food drive the success of your establishment. When people enjoy your food, they’re more likely to return and tell their friends about your restaurant.
Tell Your Story
Create a video where you show consumers your personality and dream for the restaurant. Where did you get your start and who started the restaurant? Talk about any struggles in the beginning and how you’ve overcome them. Don’t be afraid to tell funny stories and show off the company culture of your brand.
Have you noticed how many recipe videos are on Facebook, Pinterest and YouTube? Tasty, BuzzFeed’s recipe video channel, has about 98 million Facebook followers and nearly as many likes. Their videos feature short, yummy recipes and meal ideas.
Take a look at these popular restaurant video ad templates, that can be customized with your photos, videos, voice-over and text.