Mistakes to avoid, when making an explainer video
Providing explainer video editing service, we have many years of experience in this topic. Gathered the most frequent mistakes in explainer video production, that we saw all over the internet. You’ve sure noticed that explainer videos are the great new trend for online businesses. And when done well, they generate business. Brands all over the world are promoting their products and services with these engaging animated marketing videos. They are visible online and increase your sale, while offering many other benefits. The thing is, not all of these videos work fine and dandy; some fail to engage and quickly fall into oblivion with poor marketing results. Why? Because they make the same mistakes over and over again! Today you’ll learn 5 huge mistakes common in explainer video production and we’ll explain how to properly avoid them. Let’s go!
This is perhaps the most important mistake to avoid in explainer video production. A bad-quality video quickly wipes out all of your marketing expectations because it exposes a bad-quality brand. The only solution is to choose a professional company to produce or edit a quality video that suits your marketing objectives, your target audience and your product or service.
A self-centered video won’t make it anywhere. In other words, your video must always focus on your audience’s problems and not on your brand’s features. Bear in mind that your potential customers bump into your video with a problem and your brand is only here to solve it, not to show how great it is.
Explainer videos are made to explain a product or service in a clear-cut and quick way. Therefore, if your video goes on for too long, your audience might get bored and stop watching the video half way into it. You need your potential customers to watch your video completely through to the end to hear your business pitch. But then how long should your video be? It’s field proven that 30-second videos are watched all the way through by 85% of your audience, while average 2-minute videos are viewed by just 50% of them; videos longer than 2-minutes display a drastic view drop-off. We stand for a middle ground: 90-second videos give you enough time to explain your business idea without boring anyone.
The Wrong Voice Over
An alien or robotic-software voice over is a terrible video production decision. Likewise, a voice actor pretending to speak a language different than theirs is always a poor choice. Therefore, a native professional voice actor is always the best choice to use to record the audio for any animated marketing video. Your potential customers notice the difference in a native professional voice right away, no matter which country your video is from.
At the end of any marketing video, you need to tell your audience what you want them to do after watching; whether to buy your product, download an eBook or subscribe to your newsletter. In other words, you need a clear call-to-action to guide them and avoid any misleading or distractions. Without a clear call-to-action in your marketing video, you won’t reach your marketing objectives and that mistake won’t help your conversions and sales at all. To enhance the call-to-action at the end of your video, YouTube offers a brand-new call-to-action feature in the form of sidebar cards. In case you upload your video to YouTube (we widely encourage you to do so) try these cards in your video and make sure to measure their performance with YouTube Analytics. Read more in depth here, why you need an explainer video on your website the first place.
At Gift Video Production, we offer professional video editing services for all your explainer videos. If you are up for the challenge to shoot your own footage, we can add the professional touch to bring it to the next level.