Tips for a great business promo video

 In Business videos

promo video torontoPlanning to use a promotional video to increase conversions? Good idea. What’s the most important part? It has to be damn good, interesting to watch, compelling, short and effective. Your promo video only does you any good if people actually watch it.

Create a Storyboard and/or Shooting Script

The best marketing and promotional videos don’t just happen – they’re a result of meticulous planning and preparation. Before you even think about getting your camera equipment ready, consider putting a storyboard and shooting script together. Storyboarding helps you figure out exactly what shots you need before you start filming. A shooting script is like a screenplay for your video. Remember – the more time you spend planning your marketing video, the less likely you are to find yourself missing footage later on.


Prep Your Presenters or Interview Subjects

Make sure all your presenters or subjects know what’s expected of them beforehand to minimize mistakes or wasted time on the day of the shoot. You should have a good idea of what the finished product is going to look like long before you arrive at your location, and your presenters should know exactly what they’re doing. Also, try to avoid having your presenters memorize pages upon pages of script – they’re probably not actors, and asking this of them is likely to cause more anxiety (and mistakes) than allowing them a little freedom. Promo video Toronto and GTA

Know What B-Roll Footage You Need

Planning to intersperse shots of your team hard at work into your video, or cut away from your presenter to other footage? Then you need what videography professionals call B-roll footage. B-roll is essentially any footage that isn’t of your primary subject. If you’re filming an explainer video showcasing your software product, B-roll footage might include shots of satisfied customers using your product, or an external shot of your offices, for example. Whatever footage you need, figure it out during the pre-production phase to avoid situations in which you need footage you don’t have. Remember – there’s no such thing as too much B-roll. If you need a shot of something that would be difficult or impossible to film yourself, such as aerial shots or footage from exotic locales, we can add stock footage in the post-production.


Position the main area of interest in your shot. Too little or too much headroom can ruin a shot. Promo video Toronto and GTA


Few things will ruin a marketing video faster than a shot that is either too light or too dark. Yes, we can correct image brightness and contrast in post-production to some extent. Wherever you’re shooting, ensure that your primary light source is even and consistent. If you shoot indoors, avoid rooms with windows. If this isn’t possible, position your subject sufficiently far from the windows to avoid the daylight interfering with your shot.

Shoot Multiple Takes

Even experienced presenters make mistakes, and the last thing you want is a situation in which you only have a single take of a crucial part of your marketing video. On the day of the shoot, make sure to run through multiple takes. This provides you with a safety net in case you notice something wrong with one of the takes, and allows you to edit together your final sequence from several clips of the same sequence rather than relying on just one.

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