Guide to Video Marketing
Video marketing is the present and the future. Explore the power of video marketing and the types of video you can use to grow your business. The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video marketing to grow your business. Videos for businesses growth are important. Take advantage of Promo Video Production and Business Video Ads and grow your business.
Video on your website
The majority of small businesses will invest in online advertising. These ads will lead to a landing page, where customers can begin to crawl through the sales funnel. Improving landing page conversion rates is always a major matter of concern, but with promo video production, this is relatively easy.
Reach mobile customers
Over half of all Internet users now access the Internet just from a mobile device. This is an important fact because it means traditional types of content are quickly falling by the wayside, and there’s nothing you can do about that. People don’t have time to read a long blog post on the small screen of a smartphone. Easy way to get around this is to use video. Upside to video marketing is that a video can say up to 10,000 words for every 1,000 words written down.
Show your product in action
One of the most important aspect of promo video production is to show a product or service in use. It’s difficult to imagine how a product can come in handy when all you have are three or four stock photos on the screen. A video can provide people with some insight into what your product actually does and how it should be used. This will also save you a lot of unnecessary customer service questions.
Engaging your customers
The key to growing any business is to engage with your customers. There’s nothing worse than having a huge list of email addresses on your newsletter platform and none of them respond to you. A great way to increase engagement levels is to make your videos interactive. There are many ways in which you can do this. Choice-based videos where people can follow a story along, which includes your product, are always popular. You can also organize events via live streaming. It’s going to keep your customers warm and they’re not going to forget about you in a hurry.
Have a look at some of our videos:
Use our editing services in your online video marketing to better attract, engage and delight your audience. Promo video production for any budget.