Video sharing vs text content sharing

There’s much talk about sharing on social media. and Lets look at a few facts and figures on why videos are so much more popular on the share index than text content. So why are we triggered to share a video much more than text content? A few reasons seem elemental:

  • Video appeals to multiple senses: if pictures speak a thousand words, imagine what videos trigger
  • It’s fast: human attention has become a scarce resource, videos make it easy for your audience to save time
  • It’s easy to process and comprehend: just imagine the visual description of a ball versus its textual one
  • ¨I don’t believe it until I see it¨: our psyche is built in such a way that if we see it – rather than read about it – we believe it; authenticity and credibility is demonstrated much easier.
  • Showing is also a more convincing call for action tool
  • There are more, much more emotional triggers in a picture, and in the end emotions are the primary drivers of human behavior.
  • Growing importance of self-expression (the very base of social networking) give videos another step ahead of web content.
  • Videos are easy to connect to: with such a rich tool, it is extremely easy to feel connected to the topic, idea, featured characters and so forth. And when the audience connects, he is engaged, he interacts, he joins – he acts.
  • It’s evolution: visuals, visuals in motion especially attract our eyes, grab our attention, and keep it.

Because numbers convince: key figures for video sharing

Searching for evidence? Here are a handful of facts on why videos rule over text:

  • Video content dramatically increases the chances of showing up on the front page of Google. Precisely, by 53 times.
  • online videos have gone mainstream 78% of people online watch videos at least once per week (UK)
  • Cisco expects online video to account for 69% of consumer Internet traffic by 2017 (up from 57 % in 2012)
  • click through rate results for videos is 41% higher than that of their text counterpart.
  • Youtube produces 28% of total searches on Google, according to ComScore.
  • 50% of online traffic through mobiles is generated by videos, according to Bytemobile.
  • the number of unique visitors of Youtube is more than 1 billion.

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