Tips for great product videos
Whether you’re selling a product or service, a great product video can be the make-or-break moment for your potential customers. A truly great product video both informs and inspires viewers to give you their attention (and their wallets). Here are some tips for product videos, use them well: promotional video services
Context is king
Don’t just show off your slick product, show how it fits in the bigger picture of your customers’ lives. What problem is your product solving? How does it enrich your customers’ lives? Is it inspiring a customer to do more? Is it increasing their overall happiness? promotional video services, promotional video production
Show and tell
A high-concept product trailer may be artistic and fancy, but if viewers don’t know what you’re selling at the end of it, they probably won’t be inspired to become customers. Pretend you’re back in first grade doing Show and Tell — show off your product and tell your customers about it. It’s that simple. promotional video services
Tell your story — or let your customers tell it for you
When people look at a product video, they don’t just want to know the technical specs of the product. They want to meet the people behind the product and the people who use it.
Improve the look
Product videos should be visually attractive, as it is essentially an advertisement for your product/service. Use our professional editing service to add the professional look and some catchy effects to your videos.
Cater to your target audience
Often when bands go on tour, they’ll shout out the name of the city they’re playing in. We recommend doing the same in your product video, figuratively or even literally. Whether it’s a certain demographic or geographic audience you’re targeting, you should customize your product video to be highly relevant to your potential customer.
Don’t use scare tactics
Nothing screams “cheap infomercial” like attempting to scare people into purchasing your product. When businesses try to sell the risks of not buying their product, they’re using fear as a cheap tactic to get people to buy. A great business like yours should be focusing on the benefits of your product/service in your product video, rather than on scare tactics.
Inject your video with some personality
Don’t be afraid to use a product video to showcase your brand’s identity. Showcasing your personality is a great way to differentiate your product from the millions of similar products out there.
Make it easy for potential customers to purchase your product/service once the video comes to an end. How? Include a call to action, or a next step/destination. If a person makes it all the way to the end of your three-minute blender demonstration, they’re probably pretty interested in buying that blender. If your product video is more of a proof-of-concept, try including an email capture or link to pre-order in your video. promotional video services
Connect, human to human
It’s all too easy to talk AT your audience in a product video instead of TO them. Because your goal is to start a conversation with a potential customer, do your best to connect with the human on the other side of the screen.
At Gift Video Production, we offer professional video editing services Canada-wide. If you are up for the challenge to shoot your own footage, we will bring them to the next level, while helping you keep your production costs down. Search our blog for many more video tips and contact us to get your video project started!