Video Marketing on Social Media: Facebook and Youtube
Here is the most important facts on YouTube and Facebook Video
Facebook Video is Fun, Emotional, and Highly Shareable
Video marketing made easy. Think back to the last time you shared a video on Facebook. What was the overall feeling of the video? Was there a particular reason that you shared it? Thinking share-first when planning and creating Facebook video will help put the story you’d like to tell in perspective. Facebook also provides brands and marketers with incredible opportunities to target video advertising towards potential customers on granular levels. Metrics such as personal interests, locations, website visitors and much more are all available as targeting options. And let’s not forget that there has never been a better time to create native Facebook video content. Over the last several months Facebook has begun to place a huge emphasis on video content in their news feed algorithm which means more organic reach and growth for marketers. It’s a good time to be a video creator on Facebook!
For Facebook videos in particular, here’s a quick cheat sheet for making the most of Facebook video:
- Use “square” or 1:1 format. Studies show 1:1 outperforms landscape videos by 30-35%
- Add captions to your video! 85% of videos are viewed on Facebook without sound
- Make the first 3 seconds count. Facebook’s Autoplay will count 3 seconds as a “view”
- Use high-resolution 720p or 1080p HD. 720p format has a resolution of 1280 x 720 or an aspect ratio of 16:9 and 1080p format has a resolution of 1920 x 1080 or an aspect ratio of 16:9
- Export your video in the format and resolution in which is was filmed
- Write a compelling headline for your Facebook Live sessions to attract more viewers
YouTube Remains the World’s Largest Video Search Engine
It serves an important purpose – discovery. YouTube processes more than 3 billion searches per month and is the second largest search engine online right behind Google, which makes sense because Google owns it. Uploading and optimizing social video to YouTube allows you to seamlessly embed videos across your website while also creating content that is discoverable on Google and other search engines. Create videos that bring value to your audience and optimize them with closed captions, tags, and descriptions that will make them discoverable.
For YouTube video marketing, here’s a quick list of best-practices:
- Add captions to your video! YouTube videos may see 40% more views with captions/subtitles
- Make the first 3-10 seconds count. 20-25% of viewers will watch less than 10 seconds
- Use robust video descriptions and tagging in addition to meta data to help with SEO rankings
- Use high-resolution 720p or 1080p HD. 720p format has a resolution of 1280 x 720 or an aspect ratio of 16:9 and 1080p format has a resolution of 1920 x 1080 or an aspect ratio of 16:9
- Spend some time picking the right keywords to unlock major channel growth and video views
At Gift Video Production, we offer professional video editing services Canada-wide. If you are up for the challenge to shoot your own footage, we will bring them to the next level, while helping you keep your production costs down.
