How to make better training videos

Online training offers many advantages to both instructor and learner

The instructor can create courses at any time of day from home or any other location, and the student has similar learning flexibilities. The greatest challenge to video training courses is student engagement. Today’s internet viewers have very high expectations of their web content. When they get bored with it, they tend to move on rather quickly. Yet educational content can easily dull students even live in the classroom, let alone in a one-way communication channel on their computer screens. You don’t have to be an entertainer to retain student interest (though inserting humor into your lectures will increase students’ enjoyment of your course). Just like in a live environment, first you have to get their attention, then you have to keep it. There are technical tips you can follow to achieve and maintain student interest in the creation of high-quality educational and training videos.


The first thing you need to do is connect with the audience. The best and most direct way to do this is by using “talking head” videos, or videos of yourself lecturing live. When learners can see you delivering the content personally, it’s easier for them to form a connection with you as an instructor. You also want to show that you understand and fit with your learners by using language appropriate for your target population. On video, your appearance matters. You also want to present yourself with clothing choices and general appearance that match the expectations the learners would have of a person in your position. Another way to connect with learners is to insert supplemental materials periodically throughout the course.


Video training requires a different kind of prep than live lecture prep. First, you have to consider whether you’ll speak from a script or freely. If you script it, make it sound like speech, not like writing. Be sure to read it aloud as you’re developing it. With either choice, you’ll need to practice beforehand to get the words right and sounding natural. This helps you come across more confidently, helping build your ethos.

Less is More

Videos should be relatively short: 2-9 minutes, and not more than 20. Also, plan your words carefully so you can be succinct. Speak SLOWLY and articulate CAREFULLY. We all have an accent, and clear speech is always appreciated. Account for technological challenges in the learner’s equipment with slow and clear speech. Keep in mind, that most people have short attention span, shorter (under 20 minutes) lectures will work more effectively. Also, remember this isn’t a traditional classroom and your learners are not traditional students. They are busy adults with busy lives. Design your course in distinct modules rather than a long list of cumulative lessons.

At Gift Video Production, we offer professional video editing services Canada-wide. If you are up for the challenge to shoot your own footage, we will bring them to the next level, while helping you keep your production costs down. Search our blog for many more video tips and contact us to get your video project started! Editing Video Online.

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