Choosing the right music for your video

Background music plays a wicked important role in your video. It’s a powerful way to drive the video forward and create emotion around your message. However, choosing the right track for your video can get tricky. video service Toronto, small video production

Music influences feelings

How do you want your audience to feel when they watch your video? Should they be excited about your new product launch? Warm and fuzzy from your customer testimonial? On the verge of laughing from your candid in-office culture clip? All of these feelings have styles of music that will help evoke a specific emotion. video service toronto

Background music needs to stay in the background

In a lot of cases, good background music is the music that you didn’t even notice. If someone’s talking on screen, music shouldn’t get in the way. Songs should be avoided, or used with caution, that have sonic elements. These elements (frequencies) compete with the human voice from the video. When blending the audio from the video with the background music track, audio levels are to be adjusted and if needed certain frequencies should be equalized.

Music adds style

Picking an appropriate musical genre for your video is more about avoiding bad choices than anything else. Consider your target audience, as well as the nature of your video. For example, reggae would be ideal for a Jamaican rum company, or perhaps for a Caribbean resort, but probably wouldn’t work well for an accounting firm.

Using popular songs in your videos most likely violates copyright laws

Not to mention they won’t be popular for very long. Better choices are using music from royalty free music library or music in public domain.

At Gift Video Production, we specialize on small video production. We take your footage and turn it into amazing little films. Search our blog for many more video tips and contact us to get your video project started!

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