Why use videos on your website

Now more than ever, the ability to attract, engage and bring visitors back to your website is critical to the success of your company. If you are looking a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits to your website and company. Let’s see why you need to use explainer videos or marketing videos on your website.Videos Editor.

Quickly Deliver Your Message

People digest information they see and hear faster than information they read. Because of this, a custom video is a great way to get your message across in a format, visitors will quickly and easily digest. While it shouldn’t completely replace written content, it is a great way to strengthen your message overall.

Engage Your Website Visitors

Once people got to your website, the content has to be engaging enough to get and keep their focus. If they receive your message in multiple ways (visually and audibly), they likely spend more time on your website. Custom video offers the unique advantage over other forms of content. Because it does not just tell visitors about your company, product, or service – it SHOWS them. This is the difference between passive and active engagement. As a rule, people learn and remember information better if they are actively engaged. Custom video accomplishes the goal of your website actively engaging visitors

Drive Traffic to Your Website

Search engines LOVE new content, whether it is fresh copy, a new blog post, a press release, or a custom video. Every time you add content, your search engine rankings will see an uptick. So, why not go the extra mile and make that fresh content a custom video? And don’t just add the video to your website, create a channel on YouTube (Google owns YouTube) to really maximize the SEO benefit as the result of your video. Making promo video can be easy and quick.

Be Entertaining

Don’t feel as though you need to limit your video to merely being informative, it can also so be entertaining. It can even be, dare we say, FUNNY! In fact, unless the video is of a technical or legal nature, you should make an effort to have the video be entertaining as well as informative. After all, that is how viewers will remember it.

At Gift Video Production, we offer professional video editing services Canada-wide. If you are up for the challenge to shoot your own footage, we will bring them to the next level, while helping you keep your production costs down. Making promo video doesn’t have to be difficult. Use our promotional video services to help boost your business. Search our blog for many more video tips and contact us to get your video project started!

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