Promotional Videos for small business and start-up companies
Promotional videos are important for businesses any size
Next time you’re searching for something online, notice how many times a video comes up. Thinking about a holiday? A video shows you the resort. Trying to work out how to use that new gadget? Try this online video guide. Looking for an architect? Click on the video for a guided tour of the practice’s work. We see promotional videos every day.
They are Essential
Online videos have become an essential way for people to search for information about products and services on the internet and more and more companies are using corporate video production services to bring their brand to life, online. They’re everywhere, and they’re increasingly powerful as a marketing tool for small businesses. Video marketing works because it captures people’s attention, draws viewers in and delivers a message both simply and powerfully. Online videos are within the reach of organizations of every size. They represent a highly cost-effective, accessible marketing tool that gives small businesses excellent exposure and helps them to punch above their weight.
So do you want to start video marketing?
Define your goal
Your first step is to pinpoint the message you want to get across and what you want to achieve. For example, you might want your web promotional video to:
- Give an overview of your business – who you are and what you do
- Launch a new product or service
- Introduce your team to potential clients
- Work as part of a sales pitch
- Help your business become more visible online, by improving search result rankings or reaching new customers through a viral marketing campaign.
Identify your viewers
Before you get going on the content of the video, it’s useful to take a step back and think about who’s going to be watching it. Ask yourself three questions:
- Who do you want to watch this video?
- How much do they already know about your company?
- What are their concerns?
You might want to think of one typical viewer, such as a specific potential client, and use that person as a reference point for your promotional video. You can then deduce a fair bit about the style and content of the video by imagining how they might react. If they know nothing about your business, you’ll need to get across who you are, what you do and what would impress that particular person. You’ll be able to assess the level of detail they need, and the business jargon they will or won’t understand.
Thinking about their concerns sounds counter-intuitive. Why create problems where there are none? But if you consider what that person might be worried about (whether it’s the cost, your experience or your ability to deliver), you can address those issues directly in your video.
At Gift Video Production, we offer professional video editing services Canada-wide. If you are up for the challenge to shoot your own footage, we will bring them to the next level, while helping you keep your production costs down. Search our blog for many more video tips and contact us to get your video project started! Video Online Editing.